Executive Education, Nashville Style

Executive Education, Nashville Style

Executive Education, Nashville Style

A Custom Case Study with VANDERBILT and CHUBB INSURANCE

The Unexpected Lessons of Music City

Nashville, Tennessee would never have become the world-famous Music City were it not for the innovation, courage and ahead-of-his-time thinking of Edwin Craig.

Craig, however, was not a musician, nor a music producer, nor even a recording engineer; he was a life insurance company executive. In the 1920s, Craig’s National Life and Accident Insurance Company started a radio station in Nashville to serve as a marketing tool. One of its weekly programs was called the Grand Ole Opry…

Full Story [pdf]

Vanderbilt Music City Innovation

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