Executive Education, Nashville Style
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Executive Education, Nashville Style
A Custom Case Study with VANDERBILT and CHUBB INSURANCE
The Unexpected Lessons of Music City
Nashville, Tennessee would never have become the world-famous Music City were it not for the innovation, courage and ahead-of-his-time thinking of Edwin Craig.
Craig, however, was not a musician, nor a music producer, nor even a recording engineer; he was a life insurance company executive. In the 1920s, Craig’s National Life and Accident Insurance Company started a radio station in Nashville to serve as a marketing tool. One of its weekly programs was called the Grand Ole Opry…
Full Story [pdf]
Vanderbilt Music City Innovation
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