UNICON has over 100 member institutions worldwide that are committed to the development and advancement of executive education. To celebrate our member institutions, we will be sharing spotlights and interviews of some of our members within the UNICON community.
Member Interview: Jacqueline Ghattas S., Associate Director, Custom Programs Department, Executive Education of the School of Business at Pontificia Universidad Católica de Chile
Please describe your role at your institution.
I have the position of Associate Director of the Custom Programs department, Executive Education of the School of Business at the Catholic University of Chile.
Under this role, what we are looking for is to lead the growth of this area by attracting new customers while strengthening the loyalty of current ones and constantly innovating in learning methodologies.
How long have you/your institution been a part of UNICON?
Last year was my first experience with UNICON, but I estimate that my institution has been a member of UNICON since 2017.
What UNICON activities and resources do you engage in the most? Which activities and resources do you find the most valuable?
Undoubtedly, both research and UNICON events are enriching for us because they allow us to compare ourselves with universities in other countries and also have a benchmark on innovation subjects. It also allows us to be aware of the latest trends in executive education. UNICON definitely makes great contributions to the Education industry.
Please describe your institution’s approach to executive education.
Executive Education of the UC School of Business aims to provide managers, executives and professionals from Chile and Latin America with opportunities to develop and update their knowledge and skills in management through innovative learning experiences. The goal is to form leaders with vision and knowledge of key management and business issues and equip them with the skills necessary to face the challenges of today’s dynamic and globalized business environment.
A rigorous and disciplined approach contributes to the transformation of students into leaders, who are reliable, proactive, effective and prepared to analyze and solve the most difficult challenges posed by both the business environment and companies’ internal reality.
We promote deep respect for individuals and we recognize people and values as being more important than other management and organizational aspects.
How has your involvement with UNICON made an impact on both your professional career and the executive education program(s) at your institution?
UNICON helps me to have a global reference of what is happening in Executive Education. This relationship allows me to generate new actions and ideas to grow as an area and become a better team. The UNICON portal is very useful for consulting topics and trends in executive education.
How do you see executive education changing in the next few years?
I see that new competitors enter the industry every day, which makes us more alert to customers’ needs and forces us to strive to be the best and to be in a constant search to create value for our clients.
On the other hand, I feel that customers are increasingly demanding, with clear ideas and increasingly impatient. This also makes us very open to change, to flexibility and to methodologies that help us to transfer learning to the workplace.