Understanding the Implications of the Digital Generation on Business Education

Understanding the Implications of the Digital Generation on Business Education

Understanding the Implications of the Digital Generation on Business Education

Attitudes and Usage Study 2017 Quantitative Report

Commissioned by AACSB, EMBAC and UNICON. Prepared by Percept Research

Three associations that serve the business management education industry sought insights into the evolving expectations and experiences of the up-and-coming generations of professionals spanning “Generation Z” and “Millennials”, the so-called “digital generations.”

This Quantitative Report summarizes Phase 3 of a multi-phase study sponsored by the commissioning organizations.

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