UNICON White Paper
Exec Ed Framing and Making Strategic Choices
Guy Saunders, Tom Ryan 2018
POSITIONING YOUR EXECUTIVE EDUCATION ACTIVITIES FOR THE FUTURE
Executive education is a competitive business. There is no one way for a school to be successful, so deans and their leadership teams need to develop viable strategies by framing and making strategic choices, while retaining the agility to adapt to new information and changing circumstances. This requires a process that engages relevant stakeholders in a meaningful dialogue that is framed around the key choices and based in facts while using a common language. This paper outlines an approach to doing this.