UNICON White Paper
Exec Ed Framing and Making Strategic Choices
Guy Saunders, Tom Ryan 2018
POSITIONING YOUR EXECUTIVE EDUCATION ACTIVITIES FOR THE FUTURE
“The choices a school makes must be viable in the light of market conditions. They must also be internally consistent and aligned: a school that hires faculty for their research output without considering their ability in the executive education classroom cannot reasonably expect to build a strong executive education operation. It is not obvious that a school whose faculty are reluctant to deliver on programmes outside their home campus can aim to build a global presence.”
“There has been an on-going discussion of the need for schools to demonstrate the impact of their programmes. Some commentators suggest that it should be possible to quantify the return on investment from executive education. The fact that the discussion continues suggests that the issue has not yet been resolved and that there are real challenges involved.”
UNICON White Paper Full Text
